By Easwaran Rutnam
When Sheron Loftus boarded a flight to Dubai in 2011, she carried more than just luggage — she brought with her a dream, an ambition, and a belief that something extraordinary was waiting for her. Today, as the co-host of a leading evening drivetime show on BEAT FM in Dubai, she’s living proof that intuition, resilience, and passion can take you places you never imagined.
From Real Estate Hustle to Radio Waves
Sheron didn’t land in radio the moment she arrived in Dubai. In fact, her first chapter in the city started in real estate — an industry she not only embraced but thrived in.
“Dubai has a way of surprising you,” she reflects. “I learned so much, met incredible people, and it shaped the person I am today.”
But in 2017, destiny tapped her on the shoulder. A brand-new radio station was launching in the UAE, and Sheron was chosen to host its morning show — her first major break in the world she had long dreamed of entering.
“That was the moment I stepped into the world I’d always dreamed of. And what a ride it has been!”
Since then, her voice, energy, and warmth have been lighting up the airwaves, making her a familiar companion to thousands across the city.
Motherhood, Balance & the Beautiful Chaos
Behind the microphone, Sheron is a dynamic professional. But behind the scenes, she is first and foremost a devoted mother.
“It’s always a juggling act,” she admits. “Even when you’re working, you’re thinking — Is he okay? Did he eat? What’s he up to? I don’t think that feeling ever goes away.”
At one point, she even stepped away from her career entirely, taking a three-year break to be a stay-at-home mom. It was a decision driven by instinct and love.
“Now that he’s a toddler and can express himself, I feel much more comfortable stepping away for a few hours,” she says. “And the show I’m doing now works out perfectly — evenings from 4 to 8 — it fits beautifully into our routine.”
For Sheron, motherhood hasn’t slowed her down — it has grounded her, given her perspective, and made her radio journey even more meaningful.
Dubai: A Radio Landscape Like No Other
Having started her radio journey in Sri Lanka at just 19, Sheron appreciates both where she came from and where she stands today.
“Radio in Dubai is on a completely different scale,” she explains. “You’re constantly in the public eye — out at events, hosting, connecting with listeners. I love that energy.”
Her Sri Lankan beginnings gave her the foundation; Dubai gave her the platform to amplify it.
“It’s opened so many doors and introduced me to such a diverse audience. It keeps you busy, creative, growing.”
The Joy of Being On Air
Ask Sheron what she loves most about radio and her answer is simple — everything.
“The music, the energy, the presenting, the interactions…connecting with listeners on such a personal level — I love every part of it.”
Five days a week, from 4 to 8 PM, she and her co-host keep Dubai company during the drive home, wrapping up the day with stories, laughter, and positivity.
Sheron’s talents extend well beyond radio. With experience as a news presenter on Prime TV, and a music show host back in Sri Lanka, she’s no stranger to the screen.
“If the opportunity to join TV came along, I would absolutely take it,” she says confidently. “If there’s one thing my journey has taught me, it’s to always say yes when opportunity comes knocking.”
At Home, She’s Not a Presenter — Just Mom
Despite her growing public presence, Sheron’s world centers around her son. When she’s off-air, she’s home — cooking, playing, planning her errands around his school hours, and savoring every moment.
“If I’m not working, I’m at home being mom,” she smiles. “That’s the most important thing.”
From Sri Lanka to Dubai, from real estate to prime-time radio, from ambitious dreamer to beloved voice — Sheron Loftus isn’t just living her dream. She’s building it, shaping it, and inspiring others along the way.
Her story is one of courage, reinvention, and saying yes — again and again — to the unknown.
And for Sheron, the best part is clear: the journey isn’t over yet.
